Running a LAMR wheel strategy lets you generate consistent premium income on Lamar Advertising Co while setting your own entry and exit prices on the underlying. Lamar Advertising Co's wheel combines cash-secured puts and covered calls into a repeatable cycle: sell puts at strikes where you'd be happy to own LAMR, and if assigned, sell calls at strikes where you'd be happy to sell. Use our scanner to find the best LAMR wheel strategy setups in real time.
The wheel works best on liquid, high-quality names with stable fundamentals and active options markets — exactly the profile many large-cap leaders fit. The mechanics are simple: sell a cash-secured put on LAMR, collect premium, and either keep the premium if it expires worthless or take assignment at a discount to current price. Once assigned, sell covered calls against the shares to keep collecting premium until they're called away. Choosing the right strikes, expirations, and IV environment is what separates a profitable LAMR wheel from a losing one.
Founded in 1902, Lamar Advertising (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America, with over 352,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out-of-home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with approximately 3,800 displays.
The difference between a wheel that compounds and one that bleeds comes down to strike selection, IV timing, and discipline on assignment. Our scanner handles the heavy lifting: it ranks every leg of the LAMR wheel strategy by delta, premium yield, IV rank, and days to expiration, so you can deploy capital where the math works. Build your LAMR wheel strategy on data, not gut feel — and let the options wheel do what it does best: pay you to wait.
