MediaAlpha Inc

MAXNYSE · USD
10.95USD-0.09 (-0.82%)
977

MediaAlpha Inc (MAX) Implied Volatility Current

MAX implied volatility is 72%. IV Rank is 31%, placing current premiums in the middle of their 52-week range.

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Tracking MAX implied volatility helps you identify when options premiums on MediaAlpha Inc are historically cheap or expensive, and where the best trades are hiding. MediaAlpha Inc implied volatility reflects the market's expectation of future price movement: when MAX IV rises, option premiums increase, creating opportunities for sellers, and when it drops, buyers can find cheaper contracts. Use our scanner to monitor MediaAlpha Inc's implied volatility current levels in real time and filter for high-probability trades.

Implied volatility is derived from option prices using models like Black-Scholes and represents the annualized expected move of an underlying stock. For MAX, tracking metrics like MAX IV rank helps traders understand whether current implied volatility is historically high or low. IV rank compares today's reading against the past year's range — a high rank on MAX signals rich premiums and potential mean-reversion, while a low rank may favor long options strategies.

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.

Premium sellers, directional traders, and spread builders all need the same starting point: a clear read on where MAX implied volatility sits today versus where it has been. Our scanner ranks MediaAlpha Inc implied volatility against its historical range, surfaces extremes in MAX IV rank, and pairs every reading with the trades that exploit it. Stop guessing whether MediaAlpha Inc IV is rich or cheap — measure it, then act on it.

Implied Volatility

IV Rank
31.35%IV Rank
Moderate

IV is below its typical range - premiums look reasonable for buyers.

Implied Volatility (30d)72.30%

IV Rank31.35%

Historical Volatility (30d)40.61%

IV - HV+31.69%

As of September 16, 2026

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