Sally Beauty Holdings Inc
Sally Beauty Holdings Inc (SBH) Expected Move
SBH expected move through Oct 16, 2026 is 12.2%, with 22 days to expiration. The implied range is $14.92 to $19.00, based on the previous trading day's options prices.
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Tracking the SBH expected move helps you see how far Sally Beauty Holdings Inc's options market is pricing the stock to travel over a given period — whether that's the next day, week, or earnings cycle. Sally Beauty Holdings Inc's expected move is derived directly from option premiums and gives you an objective range to plan trades, set strikes, and manage risk. Use our scanner to monitor the SBH expected move for this week's options, in real time.
The expected move is typically calculated from at-the-money straddle prices (or a blend of straddles and strangles) and represents roughly a one-standard-deviation range over the chosen timeframe. For SBH, comparing the implied expected move to actual realized moves over similar windows tells you whether the options market has historically overestimated or underestimated volatility. The SBH expected move for this week's options pricing is especially useful for short-dated traders, earnings players, and anyone selling premium who needs to know where the market thinks Sally Beauty Holdings Inc is unlikely to go.
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under third-party brands, such as Wella, Clairol, OPI, Conair, and L'Oreal, as well as exclusive-label brand merchandise. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name.
This segment also sells products under third-party brands, such as Paul Mitchell, Wella, Matrix, Schwarzkopf, Kenra, Goldwell, Joico, and Olaplex. As of September 30, 2021, the company operated 4,777 stores, including 134 franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, Peru, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. It also distributes its products through full-service/exclusive distributors, open-line distributors, direct sales, and mega-salon stores. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.
Iron condors, weekly premium sales, directional swing trades — they all live or die by where the market thinks the stock won't go. Our scanner tracks the SBH expected move across every expiration, benchmarks it against realized moves, and shows you when implied ranges are out of line with history. The Sally Beauty Holdings Inc expected move for this week's options is the fastest read on short-term risk, which gives you a quick way to interpret what the options market thinks about SBH.
SBH Price
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| Expiration | DTE | Expected move (USD) | Expected move (%) | Upper price | Lower price |
|---|---|---|---|---|---|
| Oct 16, 2026 | 22 | $2.04 | 12.2% | $19.00 | $14.92 |
| Nov 20, 2026 | 57 | $3.05 | 18.2% | $20.01 | $13.91 |
| Dec 18, 2026 | 85 | $3.35 | 20.0% | $20.31 | $13.61 |
| Mar 19, 2027 | 176 | $4.58 | 27.3% | $21.54 | $12.39 |
As of September 23, 2026
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