Williams-Sonoma Inc
Williams-Sonoma Inc (WSM) Unusual Options Activity Today
WSM options volume power reached 6.14x on the previous trading day. The highest reading was on the $250 CALL expiring 2027-03-19.
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Checking WSM unusual options activity helps you spot when traders are making outsized bets on Williams-Sonoma Inc before the broader market catches on. Williams-Sonoma Inc's unusual options activity flags contracts trading at multiples of their average daily volume, often signaling that informed money is positioning ahead of a catalyst. Use our scanner to monitor WSM unusual options activity today and surface the prints that deserve a second look.
Unusual options flow typically refers to trades where volume vastly exceeds open interest at a given strike, or where total contract volume on a name spikes well above its norm. Watching WSM unusual options flow today can reveal large block trades, sweeps across exchanges, and aggressive directional bets. Tracking WSM unusual options volume across calls and puts helps you separate hedging activity from genuinely speculative positioning, and WSM unusual options flow data becomes especially valuable around earnings, product launches, and macro events.
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand.
In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; and women's and men's accessories, travel, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. It operates 544 stores comprising 502 stores in 41states, Washington, D.C., and Puerto Rico; 20 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 139 franchised stores, as well as e-commerce websites in various countries in the Middle East, the Philippines, Mexico, South Korea, and India. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
Catalysts rarely arrive without a footprint, and WSM unusual options activity is often where that footprint shows up first. Our scanner tracks Williams-Sonoma Inc's unusual options flow in real time, ranks prints by volume-to-open-interest, premium spent, and aggressor side, and separates real conviction from noise. Whether you're looking at WSM unusual options volume on the call side or chasing put sweeps, Williams-Sonoma Inc's unusual options flow today is one click away, so put it on your radar before the headlines hit.
| 210.00 | 18.70 | 21.80 | 20.25 | 44% | 3 | 2 | 150.00% |
| 230.00 | 5.80 | 6.80 | 6.30 | 38% | 5 | 138 | 3.62% |
| 240.00 | 2.35 | 3.30 | 2.83 | 37% | 7 | 326 | 2.15% |
| 150.00 | 77.50 | 80.60 | 79.05 | 120% | 0 | 0 | — |
| 155.00 | 72.30 | 74.40 | 73.35 | 83% | 0 | 0 | — |
| 185.00 | — | 0.75 | 0.75 | 66% | 10 | 18 | 55.56% |
| 190.00 | — | 0.60 | 0.60 | 56% | 3 | 16 | 18.75% |
| 195.00 | — | 0.75 | 0.75 | 52% | 2 | 34 | 5.88% |
| 220.00 | 2.70 | 4.00 | 3.35 | 36% | 7 | 127 | 5.51% |
| 210.00 | 0.25 | 1.85 | 1.05 | 36% | 1 | 721 | 0.14% |
As of September 30, 2026
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